We’ve compiled some fascinating social media facts that every business professional and student should be aware of.

Help spread the word about the fastest growing marketing channel today. Online Social Media is here to stay for a very long time.

marketing guide tip three  Google is the new Yellow Pages

marketing guide tip three  93% of US adult internet users are on facebook

marketing guide tip three  Social media is the leading channel for lead gen

Online Social Media Facts: Did you know...

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Marketing Certified has compiled a list of marketing facts below to help you to understand the importance of the contents covered in our social media courses.

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Marketing Certified has served hundreds of savvy marketers and their leading brands giving us a breadth of experience in a variety of industries.
Below is a list of clients from our ever growing roster. Click on the links and explore the amazing social media channels that our clients have launched.

Many Consumers begin their purchasing experience by doing online research to compare prices, quality, and the reviews of other shoppers.
Even if they end up making their purchase in a store, they start their fact-finding and decision making on the internet. Did you know that 20% of Facebook users have purchased something because of ads or comments they saw while using Facebook? (Source: Ipsos)

According to Inc. magazine, 86% of consumers say search engines are very important in the buying process. Nearly half of consumers use a combination of search and social media to fuel their purchasing decisions. 25% visited company sites, 18% started with social media and 46% turned to search after starting with social media.

So why do shoppers start with search? It is partly habit, partly ease-of-use, and partly because of the scale of information available at their fingertips. Needless to say online consumer behaviour is continuing to move to the web, where your marketing dollars should be spent.

Did you know that 91% of online adults use social media regularly? (Source: Experian) Or that 38% of people have recommended a brand they “like” or follow on a social network? (Source: Ipsos) See our full list of social media facts and figures below.

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IMPORTANT SOCIAL MEDIA FACTS YOU SHOULD BE AWARE OF:
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More than 50% of small medium businesses say facebook is beneficial to their business Source: Ad-ology Research
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Twitter plays an active role in purchasing decisions for customers looking for new products and deals

Source: Edison Research

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Companies that use Twitter average twice as many leads than those that do not Source: Marketing Certified
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Companies with more than 100 followers have triple the amount of leads than those with less than 100
Source: Marketing Certified

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Blog articles play a role in influencing purchases and finding new products and services
Source: Jupiter Research
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46% of daily searches are for information on products or services
Source: SRI

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20% of monthly Google searches are for local businesses
Source: SRI
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70% of the links search users click on are organic (natural), not paid
Source: MarketingSherpa

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75% of users never scroll past the first page of search results
Source: Marketing Certified
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63% of businesses say social media has increased marketing effectiveness
Source: McKinsey Global Institute

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57% of businesses say social media is beneficial to their business
Source: Ad-ology Research
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More than 1/3 of businesses say social media helps them get found online
Source: American Express

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9% of US adult internet users are on twitter
Source: eMarketer
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25% of twitter accounts have no followers
Source: RJ Metrics

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40% of twitter accounts have never sent a single tweet
Source: RJ Metrics
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79% of twitter users are more likely to recommend brands they follow
Source: Edison Research

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67% of US Twitter users are likely to buy brands they follow
Source: Edison Research
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The number of marketers who say social media is critical to their business has more than doubled
Source: Marketing Certified

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